Éxito en el evento networking WConnecta 2018

El equipo comercial de Andamur se ha mostrado muy satisfecho con nuestra participación en WConnecta 2018, el evento networking de transporte más importante de Europa que se ha celebrado este viernes en Madrid. En Andamur hemos participado en este evento con un stand informativo en el que nuestro equipo comercial se ha reunido con decenas de profesionales del sector del Transporte interesados en nuestros productos y servicios. Con todos ellos hemos hablado de nuestra oferta de dispositivos de peaje, tarjetas carburante y recuperación de IVA, así como de nuestra red europea de estaciones de servicio y la amplia oferta en todas nuestras estaciones españolas: parking vigilado, restaurante, duchas, lavandería, hotel, supermercado, etc.

WConnecta es un evento pionero en el sector que tiene como objetivo ayudar a empresas a encontrar colaboradores y nuevas oportunidades de negocio. Un gran evento para establecer vínculos y conocer a grandes empresas y profesionales. Tras 9 ediciones, se ha consolidado como un encuentro de gran repercusión entre profesionales del transporte de mercancías por carretera en Europa, desde directivos y grandes multinacionales a pequeñas empresas y autónomos.

Tras este evento se encuentra la Fundación Wtransnet; una organización sin ánimo de lucro que tiene como objetivo movilizar recursos económicos y canalizarlos hacia actividades de investigación, desarrollo e innovación tecnológica en beneficio del sector del transporte y la logística, con el fin de mejorar la competitividad entre las empresas.

/by

All of Andamur stations have now the SGS Seal of Quality

As of today, all of Andamur stations have the SGS Seal of Quality, a certification ensuring consumers that the fuel they purchase complies with the highest quality standards. After the Andamur station in Lorca obtained this certification, the rest of our service stations in Spain have followed suit. Therefore, Andamur stations have become the only ones to have this certification in the provinces of Navarra, Alava, Almeria and Murcia.

 

The SGS Seal of Quality ensures that our fuel complies with the most demanding quality standards and that it is subject to initial audits and continual assessments to guarantee that such standards continue to be met over time.

 

Achieving this certification is part of our aim to stay at the forefront in terms of Quality standards. This was, indeed, one of the commitments we acquired last September when we became active members of the Spanish Association for Quality and fits within the creation of a Total Quality Management System Plan, that we are already working on.

/by

We participate in Marketing Refresh Day 2018 to talk about Customer Experience

The concept of Customer Experience is increasing its relevance in companies. It is the combination of all interactions between a user and a brand throughout their relationship and once it is over. That is why implementing Customer Experience is becoming mandatory in all companies wishing to build robust and loyal relationships with their customers.

At Andamur, we have this concept constantly in mind, and this year we have worked on improving the Customer Experience process in all our products and services as much as possible. Miguel Ángel López, Andamur CEO, talked about this work and its implementation in the company at the 4th Meeting of Marketing and Communications managers and professionals, Marketing Refresh Day 2018. According to him, Andamur focuses most of its Customer Experience on professional truck drivers. In contrast to other companies, our brand “is a particular one since it is aimed at the end professional using our services, who is not necessarily the one paying for them. With this approach in mind, we have analysed all the times the user comes into contact with us and we have set improvements for each and every one of them.”

During his presentation, Andamur CEO also gave some details on specific actions that the company is going to carry out in the short term: “Even though we started as a petrol station, in these 30 years of experience, we have always adapted ourselves to the needs of truck drivers so that we could meet all of them. In our stations, we have set up restaurants, security car parks, hotels, supermarkets, showers, laundry rooms, etc. Now we want to take another step forward and become the first network of multi-energy service areas for trucks, something we will see very soon.

Marketing Refresh Day 2018 was held in the city of Murcia and gathered nearly twenty experts in marketing and communications in different conferences and round tables. They discussed the aspects that are changing the relationship between customers and brands in front of 140 people. Managers of brands such as Dulcesol, NH Hoteles, Noved Eventos and Ticbiomed, among other, addressed topics related to customers, contents and loyalty.

 

/by